B2B Landscape in Indonesia Report

Executive Summary

  1. The B2B e-commerce market in Indonesia is experiencing rapid growth, with the market estimated to be worth USD 21.2 billion and projected to reach USD 104 billion, driven by a compound annual growth rate (CAGR) of 37.4%.
  2. The shift from B2C to B2B e-commerce provides opportunities for micro, small, and medium enterprises (MSMEs) to connect directly with business suppliers, addressing supply chain challenges and facilitating transparent pricing and faster logistics.
  3. The B2B e-commerce market in Indonesia is expected to reach $30 billion by 2025, presenting significant potential for startups and various categories of B2B solutions, including SaaS, fintech, logistics, healthcare technology, cybersecurity, AI, human resources, and energy technology.
  4. Key opportunities in the Indonesian B2B market include delivering seamless omni-channel experiences, optimizing supply chain processes, tapping into the potential of rural areas and micro-enterprises, and offering transparency and efficiency through B2B marketplaces.
  5. Challenges in the B2B landscape include sourcing, delivery, and managing working capital, technological integration, security and privacy concerns, regulatory compliance, currency volatility, and financial risk management.

Complete report here.