Executive Summary
- The B2B e-commerce market in Indonesia is experiencing rapid growth, with the market estimated to be worth USD 21.2 billion and projected to reach USD 104 billion, driven by a compound annual growth rate (CAGR) of 37.4%.
- The shift from B2C to B2B e-commerce provides opportunities for micro, small, and medium enterprises (MSMEs) to connect directly with business suppliers, addressing supply chain challenges and facilitating transparent pricing and faster logistics.
- The B2B e-commerce market in Indonesia is expected to reach $30 billion by 2025, presenting significant potential for startups and various categories of B2B solutions, including SaaS, fintech, logistics, healthcare technology, cybersecurity, AI, human resources, and energy technology.
- Key opportunities in the Indonesian B2B market include delivering seamless omni-channel experiences, optimizing supply chain processes, tapping into the potential of rural areas and micro-enterprises, and offering transparency and efficiency through B2B marketplaces.
- Challenges in the B2B landscape include sourcing, delivery, and managing working capital, technological integration, security and privacy concerns, regulatory compliance, currency volatility, and financial risk management.
Complete report here.